SIX THINGS PATIENTS WANT FROM SOCIAL MEDIA

By Jessie Gruman

April 2, 2014

A few weeks ago, I spoke at the Connecting Healthcare + Social Media conference in New York about what we patients want from health social media.  Michelle McNickle, New Media Producer for Healthcare IT News wrote the following piece summarizing my talk and the ‘6 things patients want from social media.

On the second and last day of the Connecting Healthcare + Social Media Conference, produced by NYC Health Business Leaders, in New York this past week, Jessie Gruman, president of the Center of Advancing Health, took the stage to present an honest and point-blank keynote on what she, and a majority of patients, ultimately want to see from an organization’s social media efforts.

“I speak as someone who’s been diagnosed four times with cancer,” she said. “I’m a frequent user of healthcare, and I draw on my experiences to inform my own work ‘ many of us personally know healthcare is a delicate balance between the cognitive and emotional, the subjective with objective and individuals with populations. Websites are an ever-changing puzzle, and as we become more familiar with looking for health things online ‘ social media makes this puzzle less puzzling for us.”

Gruman outlines six things patients want from social media.

Read the rest of this piece on the Healthcare IT News website.